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According to the new report titled "Digital Signage Market by Type (Conventional Signage and Smart Signage), Offering (Hardware, Software, Services), Product (Video Wall and Standalone Display), Location (Indoor and Outdoor), Application (Commercial, Infrastructural, Institutional, Industrial) - Global Analysis to 2023", the valuation of the digital signage market was $18.47 Billion in 2017 and is projected to reach $28.81 Billion by 2023, at a CAGR of 7.64% from 2018 to 2023.

The growing adoption of advanced products offering digitized information management, increasing adoption in commercial applications, and integration of digital signage with cross-platform media tool are the major driving factors for digital signage market. Further, the increasing demand for 4K display has increased the demand for digital signage.

Hardware dominated the digital signage market

Hardware accounted for the highest share in the digital signage market in 2017. The increasing use of display panels and banners, swelling retail space, and rising infrastructural developments in emerging economies have boosted the hardware demand in digital signage. Also, increasing use of 4K, and 8K display for advertising is supplementing the hardware segment growth.

Indoor held the largest chunk of the digital signage market share

The indoor held the largest share in the market in 2017. The growing usage of immersive & interactive display technologies as well as increasing preference for the deployment of digital advertisements within malls, retail shops, public places, corporate offices, banks, and healthcare centers have raised the demand for digital signage in the indoor locations.

North America led the digital signage market in 2017

North American dominated the digital signage market in 2017. The intensifying demand from retail industry, early technological adoption, and increasing demand for a customized solution in the region have driven growth of the market.

Key market players operating in the digital signage market that are profiled in the report are Leyard Optoelectronic (Planar) (China), Sony (Japan), Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Exceptional 3D (US), Daktronics (US), Goodview Electronics (China), Scala (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada),  Foxconn Technology Group (Taiwan),  AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan),  Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Christie Digital Systems (US), Intuiface (France), BenQ (Taiwan), Intuiface (US), Adflow Networks (Canada), Christie Digital Systems (US), Omnivex Corporation (Canada), Delta Electronics (Taiwan), and Exceptional 3D (US).

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