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Global Digital Signage Market Overview

The digital signage market was valued at $18.47 billion in 2017 and is likely to reach $28.81 billion at a CAGR of 7.64% during the forecast period of 2018 to 2023. Digital signage also known as dynamic signage is used to exhibit or marketing events or products to attract passersby. It is a focused form of sliver casting that displays video or multimedia content in public places to attract crowds to provide information or advertise products or events. Digital signage is the new form of advertising where contents are displayed on digital screens instead of paper signs. Digital signs use as LCD, monitors, LED, or projection for displaying contents.

Increasing adoption in commercial applications, growing adoption of advanced products offering digitized information management, and integration of digital signage with cross-platform media tool are the key factors driving the digital signage market. Furthermore, increasing demand for 4K display is supplementing the market growth. But, software and hardware compatibility issues and complex taxations levied upon installation of digital signage has obstructed the growth of the market.

The digital signage market is segmented based on type, offering, product, location, application and geography. Type segmentation covers conventional signage and smart signage. The smart signage are further segregated into context aware signage, AI-based signage, and IoT-enabled smart signage. Based on offering, the digital signage market is sub-divided into hardware, software, and services. The hardware segment further consist of displays, media players, projectors, other hardware products. The software segment includes edge server software, content management system, and others. The services segment is divided into installation services, maintenance & support services, consulting & other services. By product, the market is segmented into video wall and standalone display. The standalone display further includes kiosks, menu boards, billboards, signboards, and others. The location is sub-segmented into indoor and outdoor. Based on application, the digital signage market is sub-divided into commercial, infrastructural, institutional, and industrial. The commercial is subdivided into retail, corporate and broadcast, healthcare, government & control centers. The infrastructural is segmented into transportation and public places and sports and entertainment. The institutional is categorized into Banking, Financial Services, and Insurance (BFSI) and education. Geographically, the digital signage market is sub-divided into North America, Europe, Asia-Pacific, and Rest of the world.

The key market players operating in the digital signage market include Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Foxconn Technology Group (Taiwan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), BenQ (Taiwan), Intuiface (US), Adflow Networks (Canada), Christie Digital Systems (US), Omnivex Corporation (Canada), Delta Electronics (Taiwan), Exceptional 3D (US), and among others.

DIGITAL SIGNAGE MARKET SEGMENTS

Market By Type
•    Conventional Signage
•    Smart Signage
o    Context Aware Signage
o    AI-based Signage
o    IoT-enabled Smart Signage
Market By Offering
•    Hardware
o    Displays
o    Media Players
o    Projectors
o    Other Hardware Products
•    Software
o    Edge Server Software
o    Content Management System
o    Others
•    Services
o    Installation Services
o    Maintenance & Support Services
o    Consulting & Other Services
Market By Product
•    Video Wall
•    Standalone Display
o    Kiosks
o    menu boards
o    Billboards
o    Signboards
o    Others
Market By Location
•    Indoor
•    Outdoor
Market By Application
•    Commercial
o    Retail
o    Corporate and Broadcast
o    Healthcare
o    Government & Control Centers
•    Infrastructural
o    Transportation and Public Places
o    Sports and Entertainment.
•    Institutional
o    Banking, Financial Services, and Insurance (BFSI)
o    Education
•    Industrial
Market By Geography
•    North America
•    Europe
•    Asia Pacific
•    Rest of the world

KEY STAKEHOLDERS IN THE MARKET

•    News, Announcements and Reminders
•    Wayfinding (Maps and Directories)
•    Internal Communications
•    Advertising And Promotions
•    Product Information
•    Branding
•    Social Media
•    Weather
•    Government

1. Introduction
  1.1. Objectives of the study
  1.2. Definition
   1.3. Scope of the study
    1.4. Currency Covered
    1.5. Limitations
2. Research Methodogoly
   2.1. Secondary Research
   2.2. Primary Research
        2.2.1. Breakdown of Primaries
        2.2.2. Key Data From Primary Sources
        2.2.3. Key Industry Insights
3.  Market Size Estimation
    3.1. Bottom-Up Approach
         3.1.1. Approach for Capturing Market Size By Bottom-Up Analysis (Demand Side)
     3.2. Top-Down Approach
          3.1.2. Approach for Capturing Market Size By Top-Down Analysis (Supply Side)
    3.2. Market Breakdown and Data Triangulation
    3.3. Research Assumptions
4. Executive Summary
5. Premium Insights
    5.1 Attractive Opportunities in Digital Signage Market
6. Market Overview
    6.1 Introduction
    6.2 Market Dynamics
           6.2.1 Drivers
           6.2.2 Restraints
           6.2.3 Opportunities
           6.2.4 Challenges
    6.3 Porter's Forces Analysis
    6.4 Recent Trends in Market
7. Global Digital Signage Market, by Type
  7.1. Conventional
  7.2. Smart
8. Global Digital Signage Market, by Offering
 8.1. Hardware
    8.1.1. Displays
          8.1.2. Media Player
          8.1.3. Projector
          8.1.4. Others
 8.2. Software
    8.2.1. Edge Server Software
    8.2.2. Content Management System
    8.2.3. Others
 8.3. Services
9. Global Digital Signage Market, by Product
 9.1. Standalone
    9.1.1. Kiosks
    9.1.2. Menu Boards
    9.1.3. Billboards
    9.1.4. Signboards
    9.1.5. Others
 9.2. Video Wall
10. Global Digital Signage Market, by Location
  10.1. Indoor
  10.2. Outdoor
11. Global Digital Signage Market, by Application
   11.1. Commercial
    11.1.1. Retail
     11.1.2. Corporate and Broadcast
    11.1.3. healthcare
    11.1.4. Government & Control Centers
11.2. Infrastructural
    11.2.1. Tranportation and Public Places
    11.2.2. Sports and Events
11.3. Institutional
    11.3.1.Banking, Financial Services, and Insurance (BFSI)
    11.3.2. Education
11.4. Industrial
12. Global Digital Signage Market, by Geography
  12.1. North America  
  12.2. Europe
  12.3. Asia-Pacific
  12.4. Rest of the World
13. Global Digital Signage Market, Company Profile  
13.1. Samsung Electronics
13.2. NEC Corp.
13.3. LG Electronics
13.4. Foxconn Technology Group
13.5. Leyard Optoelectronic
13.6. Sony  
13.7. AU Optronics  
13.8. BARCO
13.9. Panasonic
13.10. E Ink Holdings
13.11.   Scala
13.12. Omnivex Corporation
13.13. Deepsky Corporation
13.14. Delta Electronics
13.15. Exceptional 3D
13.16. BenQ
13.17. Daktronics
13.18. Intuiface
13.19. Christie Digital Systems
13.20. Adflow Networks

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